Over 270,000 health workers, including 120,000 doctors, are registered as members with the health workers-only portal site "m3.com" run by So-net M3. At So-net M3, with these health workers as our foundation, we support marketing activities for respective companies starting with pharmaceutical companies, and are providing various services through the Internet.

"MR-kun" is a marketing support service that supports the supply of information from the pharmaceutical industry towards our approximately 120,000 member doctors. It develops content that were created based on So-net M3's original marketing strategy through the respective companies' caster. It enables the supply of effective information, with 94% of doctors who viewed it stating they were "satisfied with the content", and 92% stating that it deepened their "knowledge of illnesses". Also, without it being a one-way supply of information, it is broadening into taking questions from doctors and giving feedback, and achieving reciprocal communication advancing the building of the relationship between doctors and companies. The number of doctors currently using the Internet is said to be almost 90%. The "MR-kun" has a good reputation among doctors, having made possible the acquisition of concise, quality information on demand. Furthermore, unlike the one-way supply of information of emails, it leads the way to an improved knowledge of current products in use, and the achievement of more appropriate prescriptions.

"QOL-kun" is a marketing support service that supports the supply of information, everything but information on medical products, carefully selected as "useful to doctors' daily lives". In conjunction with the regular information distribution service from our in-house concierge, you can also learn about one-off items from the select shop "m3.com Select" that So-net M3 is deploying. For the 120,000 doctors who visit "m3.com", with an average of 45,000 hits daily, the highest in Japan, gaining access to effective information is something they can count on.

A survey carried out with the largest panel of doctors in Japan. As the survey is conducted over the Internet, receiving responses at a higher speed and a lower cost is enabled, unlike ever before. Furthermore, by us being able to provide summarized detailed data from aggregate calculations, it can be speedily put to practical use. Much like target emails, the subject of the survey can be split into detailed segments allowing research better suited to your needs.

Target mail is the distribution by email of information from respective companies. Thanks to the ability to segment targets in detail, emails can be sent not only to all m3.com members, but also to localities, specialist fields, different age groups, and private practitioners, hospitals doctors, and so forth. We have enabled the effective transmission of information in a short time without waste.

Readers of the "m3.com mail - Medical News" distributed by So-net M3 every day have at last crossed the 150,000 mark. The banners attached to this, the biggest medical email magazine in Japan, are available for advertisements.